Social Media Coordinator

Are you always thinking about creative ideas for social media content?

Do you get excited when you see a brand with an interesting new social strategy?

Doyou stage perfect ‘in the moment’ photos and reels for Instagram?

Do youunderstand how to create engaging content to interest different audiences?

The Social Media Coordinator will be tasked with creating and posting trendy and engaging social media content for our corporate Brick accounts, as well as for our franchise stores. The Social Media Coordinator will join our Marketing team in Edmonton, reporting to the Social Media and Online Community Manager. This role is ideal
for creative and dynamic team players, who possess a strong sense of urgency and have excellent verbal and written communication skills. Overall, this role will be responsible for supporting The Brick’s social media identity and brand.

• Collaborate with the Marketing team on new or improved social media strategies that align with the company’s current business goals.
• Stay up to date with the latest social media and communication trends and develop ways they can be incorporated into our social media strategy.
• Create social media calendars in accordance with The Brick’s content pillars to increase organic reach, engagement and attracting prospective customers.
• Write clever captions and scripts for our social channels.
• Assist in scheduling, planning, executing, and tracking creative campaigns and contests internally and externally across various channels for both corporate and franchise accounts.
• Assist in building a loyal community, this includes responding to follower and user comments/messages online, as well as utilizing user-generated content where possible.
• Utilize social listening tools for insight into consumer/audience thoughts and opinions.
• Assist with maintaining and updating The Brick’s franchise social media program to create tailored content by market while remaining on brand.
• Work closely with the Social Media Strategist on influencer and brand ambassador campaigns.
• Assist with in-house studio and in-store photo/video shoots either behind the scenes or on camera.
• Attend internal and external events when necessary to capture promotional material for the social media platforms.

• Using and creating interesting content for Facebook, Twitter, Instagram, Pinterest and TikTok.
• Knowledgeable in marketing through social media with the ability and passion to explore new creative strategies and employ the latest digital trends.
• Proficient with social media management applications for scheduling & reporting (i.e., Sprout and Gain).
• Ability to set up boosted posts and analyze insights.
• Excellent command of the English Language.
• Exceptional writing skills with an ability to create and edit engaging content consistent with The Brick’s brand/voice.
• Highly organized with strong multitasking and task prioritization abilities as well as great attention to details.
• Able to excel in a fast-paced, deadline-driven organization.
• Strong working knowledge of applications like; Canva, Facebook Creator Studio, Instagram Creator Studio, and basic photo editing software.
• Elementary use of Adobe Photoshop and video editing software.
• Comfortable with occasional on camera appearances (IG Stories, Reels and TikTok).
• Post-secondary education with a focus on marketing, communications, or relevant workplace experience.
• Previous proven experience in social media content creation.
• Experience using multiple social media platforms for the purpose of scheduling content, engaging with audiences, and tracking performance.
• Experience with graphic design programs (Photoshop, Illustrator, etc.)
• Familiarity in retail marketing considered an asset.
• Bilingual in English and French considered an asset.
• Photography experience considered an asset.

Bilingualism (French, English – oral and written) is required for the frequent interactions with English and French-speaking customers within our stores, colleagues and/or internal partners/suppliers across Canada.

• A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
• Competitive remuneration package that will commensurate with experience
• Career progression potential with plenty of access to ongoing personal and professional development
• Employee discounts
• A dynamic environment to showcase your leadership talents.

Apply now

The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com