Social Media Specialist

Are you a data-driven storyteller who can turn analytics into action? Do you thrive on crafting social strategies that connect with audiences and deliver measurable results? The Social Media Strategist role is your chance to shape the voice and presence of The Brick and The Brick Mattress Store across multiple platforms.

Reporting to the Senior Manager of Content Creation, the Social Media Strategist will lead the planning, execution, optimization, and reporting of social content across national, Quebec, and franchise accounts. This role blends creative thinking with analytical precision, leveraging trends, audience insights, and platform tools to grow engagement and drive results.

The Brick
16904-137 Ave,
Edmonton AB T5V 0C8
www.thebrick.com

• Develop and execute content strategies for Instagram, Facebook, Pinterest, TikTok, LinkedIn, and YouTube, aligned with brand goals and audience insights.
• Plan and manage content calendars, ensuring campaigns are timely, cohesive, and on-brand.
• Schedule, publish, and monitor posts using Sprout Social.
• Manage paid social campaigns, including boosting through Meta, TikTok, and Pinterest, optimizing for reach, engagement, and conversions.
• Track, analyze, and report on social media performance, delivering insights and recommendations to guide strategy.
• Collaborate with designers, copywriters, and the broader marketing team to produce high-quality creative assets.
• Monitor social trends and emerging platform features to identify opportunities for innovation.
• Support influencer and UGC strategies, including sourcing talent, managing deliverables, and measuring impact.
• Oversee content approvals for national and franchise partners, ensuring brand consistency across markets.
• Use Workfront to manage projects, timelines, and deliverables.

• Proven experience developing and executing social media strategies for brands across multiple platforms.
• Strong understanding of social analytics and ability to turn data into actionable insights.
• Proficiency in CapCut, Canva, Sprout Social, and project management tools like Workfront.
• Hands-on experience with paid social advertising on Meta, TikTok, and Pinterest.
• Excellent communication, copywriting, and proofreading skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Knowledge of best practices for both organic and paid social content.
• Bilingual in English and French is considered a strong asset

Education & Experience:

• Post-secondary education in marketing, communications, or related
• Minimum 2–3 years in social media strategy, digital marketing, or a related role.
• Retail or franchise environment experience is an asset.

• A flexible and comprehensive benefits package, including Health, Dental and Paramedical Services for you and your family
• Competitive remuneration package that will commensurate with experience
• Career progression potential with plenty of access to ongoing personal and professional development
• Employee discounts
• A dynamic environment to showcase your leadership talents.

Apply now

The Brick is committed to fair and accessible employment practices and will accommodate people with disabilities throughout the recruitment, application, and selection process. If you require an accommodation at any stage of the process, please let the hiring manager know or reach out to hrhires@thebrick.com